Post by account_disabled on Dec 3, 2023 3:54:55 GMT
The top three reasons for implementing marketing automation are the following: streamlining marketing and sales efforts (37%), improving customer engagement (33%), and improving customer experience (33%).
72% of marketers say their overall customer journey is Whatsapp Mobile Number List partially or mostly automated and 11% say theirs is fully automated.
88% of marketing professionals report either being somewhat or very successful in achieving important marketing objectives through automation tools.
Email Marketing
According to marketing automation analytics, automating your emails is one of the best ways to use automation. It rapidly increases reply, open, and click-through rates.
65% of marketers use Email automation marketing making it the most used type of marketing automation.
Email automation campaigns are the 4th most popular email marketing tactic among companies.
The top three most popular automated email types are welcome series (81%), onboarding or post-purchase emails (66%), and subscriber re-engagement (45%)
Marketing automation can drive a 175% higher open rate for newsletters and sales mailings.
The use of email automation is satisfactory to 47% of its users.
Email automation users claim to make 2x more on lead generation.
Marketing automation results in 225% higher click-through rates for newsletters and sales mailings.
55% of eCommerce marketers use automation.
75% of automation users utilize at least one email marketing tool from marketing automation.
75% of B2B marketers say they make use of marketing automation tools in their email marketing efforts. This is an increase of 7% higher than general marketing experts.
Reply rates increase by 250% through marketing automated outreach and quality follow-up emails.
The top three most used email marketing automation techniques are Initial welcome sequence/autoresponders (70%).
Nurturing emails based on content browsed or downloaded (48%) and up-sell or cross-sell emails to existing customers.
72% of marketers say their overall customer journey is Whatsapp Mobile Number List partially or mostly automated and 11% say theirs is fully automated.
88% of marketing professionals report either being somewhat or very successful in achieving important marketing objectives through automation tools.
Email Marketing
According to marketing automation analytics, automating your emails is one of the best ways to use automation. It rapidly increases reply, open, and click-through rates.
65% of marketers use Email automation marketing making it the most used type of marketing automation.
Email automation campaigns are the 4th most popular email marketing tactic among companies.
The top three most popular automated email types are welcome series (81%), onboarding or post-purchase emails (66%), and subscriber re-engagement (45%)
Marketing automation can drive a 175% higher open rate for newsletters and sales mailings.
The use of email automation is satisfactory to 47% of its users.
Email automation users claim to make 2x more on lead generation.
Marketing automation results in 225% higher click-through rates for newsletters and sales mailings.
55% of eCommerce marketers use automation.
75% of automation users utilize at least one email marketing tool from marketing automation.
75% of B2B marketers say they make use of marketing automation tools in their email marketing efforts. This is an increase of 7% higher than general marketing experts.
Reply rates increase by 250% through marketing automated outreach and quality follow-up emails.
The top three most used email marketing automation techniques are Initial welcome sequence/autoresponders (70%).
Nurturing emails based on content browsed or downloaded (48%) and up-sell or cross-sell emails to existing customers.