Post by account_disabled on Dec 9, 2023 3:56:00 GMT
The crisis , we are dealing with high stress with many doubts. If you spent the first half of this social isolation trying to weather the storm, seeing how bad it really got and seeing how you rescued the business you already had, well now your mentality must change. It's time to start planning and executing your comeback strategy. It's time to look toward the future again. You have to participate in the conversation to stay in the minds of the audience. If your brand has been quiet, it is time for it to take a more active role in the conversation.
Because you need to return to the minds of your audience now. How to participate in the conversation Here are some considerations for your brand to participate in the conversation and how it should be done. Should your brand say something about the Digital Marketing Service pandemic ? The first question is whether the brand should continue publishing its normal content or if it should participate in the conversation about the crisis, about the pandemic. Most likely it should. We all care about the current situation, it is the topic of the moment and it is what everyone is talking about.
And therefore, brands cannot be extracted from that conversation. The truth is, no matter what industry you are in, where you are in the world, your audience cares about this specific crisis. If you decide to act as if nothing happens, you may miss the opportunity to have dynamic conversations with your prospects, allies and clients. What aspects need to be reviewed? Well, it's time to review the basic aspects of communication and your content strategy: The message The tone The objective The frequency The mode The channel.
Because you need to return to the minds of your audience now. How to participate in the conversation Here are some considerations for your brand to participate in the conversation and how it should be done. Should your brand say something about the Digital Marketing Service pandemic ? The first question is whether the brand should continue publishing its normal content or if it should participate in the conversation about the crisis, about the pandemic. Most likely it should. We all care about the current situation, it is the topic of the moment and it is what everyone is talking about.
And therefore, brands cannot be extracted from that conversation. The truth is, no matter what industry you are in, where you are in the world, your audience cares about this specific crisis. If you decide to act as if nothing happens, you may miss the opportunity to have dynamic conversations with your prospects, allies and clients. What aspects need to be reviewed? Well, it's time to review the basic aspects of communication and your content strategy: The message The tone The objective The frequency The mode The channel.